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Web Survey Bibliography

Title Using mobile technology to increase responses of people with an active lifestyle
Year 2005
Access date 01.04.2005
Abstract It is well known from CATI surveys that the probability to reach potential respondents differs between various subgroups of the target population. For instance, people at young age, being employed and living an active lifestyle are less likely to be contacted by telephone compared to retired persons. Similarly, we assume that the probability of successful e-mail contacts varies in accordance with the lifestyle resulting in higher nonresponse rates for those featuring a rather active, outgoing lifestyle. To test this assumption of a differential accessibility effect, we conducted an experiment by varying the initial contact modes. University freshmen, who signed up for a Web-based access panel, were randomly assigned to one of the following conditions: A first group was contacted by SMS only, a second one exclusively by e-mail, and a third experimental group was contacted both by SMS and by e-mail. Our dependent variable is response rate. Our mediators are lifestyle and personality. Within our presentation we will demonstrate to what extend the experimental manipulation and our mediating variables influenced the sample composition, different nonresponse patterns, and the responses to substantive questions. Finally, practical implications for contacting individuals with common lifestyle profiles will be given.
Access/Direct link Homepage - conference (abstract)
Year of publication2005
Bibliographic typeConferences, workshops, tutorials, presentations
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Web survey bibliography - 2005 (76)

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